Kitcatt Nohr Digitas

Can facebook really put its money where its data is?

The facebook IPO launched today at $38 per share, making it the biggest Tech IPO ever. There's little doubt that all this IPO funding will be supporting a big push into Google territory - search and particularly mobile - but the interesting question is how the requirement to make money for its shareholders impacts Facebook.

Read more

The mobile web is with us – and it's here to stay

More than one in every ten visits to websites now comes from a smartphone. according to new research by Latitude Digital Marketing. If you are the sort of person who likes detail, it's 11.5% to be precise. And how much growth is that, I hear you ask. Why, it's a 202% increase year on year in mobile web traffic. And that's a sensational figure.

Read more

Facebook and Instagram: If you can't beat them, buy them

You're in your bank manager's office. You need some cash to buy a business. It has 13 staff and no revenue. Nor does it look like it has any means of generating any money. What's a fair price? Your bank manager might suggest that a pound could be in the right ball park. But, if you're Mark Zuckerberg, then $500 million would be the answer.

Read more

The ultimate one-to-one marketing

Your name. Companies are always using it in emails, letters and 'personalised' marketing. Funny that they pretend to know you so well through their communications - but forget all about that face to face.

Read more

Social notworking?

I was bewildered by the news that Zynga is planning to break away from Facebook and launch a new "platform" for games called Zynga.com. It looks like a fairly random step for a company that gains the vast majority of its income from people who play things like FarmVille on Facebook (and which account for 12p in every £1 Facebook makes in revenue.).

Read more

This little piggy said “Slow down”

My wife broke her toe a few weeks ago. It’s been an absolute nightmare. We spent the day in A&E waiting for the x-ray to tell us it was a spiral fracture and she’d be out of action for 6-8 weeks.

Read more

Be Mo's Valentine?

Roses are red, Violets are blue, Mo has a message of quality, peace and love for you...

Read more

The world is coming to where you are

I saw this week that the Guardian is now getting one million hits a day on its Facebook site, that there is now a Coke dispenser that actually works by using Google Wallet through an NFC-enabled smartphone, that cab drivers in New York are now accepting credit cards through smartphone technology, that New Look increased web sales by 500% by making their site work better on mobile. And of course, you've been able to manage your flights on Delta, book your table at Pizza Express (and pay for the pizza) through apps for ages now.

Read more

A useful idea

According to the latest estimates, there are 10 billion paper business cards in circulation in the world. That is a) more than one for all of the people currently struggling to find a space to live on our crowded planet and b) a total waste of money/resources/time. (At roughly a millimetre thick, I reckon 10 billion cards would stretch from my desk to the edge of space.)

Read more

One in the eye for behavioural economics?

News just in: the application of behavioural economics to social change doesn’t always work.

Read more